Have you ever visited a website and then suddenly started seeing ads for that brand everywhere on Facebook? That’s the power of retargeting ads, the all present advertising campaign. A highly effective advertising technique that can dramatically boost your conversion rates. In this blog, we’ll be discussing how retargeting ads work, and how you can use them to drive more sales for your business and grow rapidly through it!
What are Retargeting Ads?
Retargeting ads are ads that are shown to people who have previously interacted with your brand. These interactions could include visiting your website, engaging with your social media posts, or subscribing to your email list. Really any online interaction can be tracked and used to send ads to. Retargeting ads work by placing a tracking pixel on your website, app or online service which allows you to show ads to people who have already shown an interest in your products or services.
Retargeting Ads Based on Landing Pages
Retargeting ads can be based on specific landing pages. For example, if you have a landing page for a particular product or service, you can create retargeting ads that show that product or service to people who have visited that landing page. This is a highly effective way to remind potential customers about the product or service they were interested in, and encourage them to come back and complete their purchase.
The trick here is to make sure you track the right thing. For example, you could track landing on the page as one group and you can track your call to action as a separate group. Then you can advertise to each group separately. Every step along the way represents a different point in the funnel.
Retargeting Ads Based on Full Websites
Retargeting ads can also be based on a visitor’s behavior across your website. For example, if someone visits your website and looks at multiple products or services, you can create retargeting ads that show a selection of those products or services. This is a great way to showcase the range of products or services you offer and encourage potential customers to explore further.
Pairing Retargeting Ads with Traffic Ads
Retargeting ads work best when paired with traffic ads. Traffic ads are designed to drive new visitors to your website, while retargeting ads are designed to bring people back to your website after they’ve left. By using these two types of ads together, you can create a powerful advertising strategy that maximizes your chances of converting visitors into customers.
Creating Strong Hooks and Lead Forms
Retargeting ads should still have strong hooks and calls-to-action (CTAs). This is because people who have previously interacted with your brand may need an extra incentive to return to your website and make a purchase. Lead forms can be a great way to provide that extra incentive. By offering a discount or a freebie in exchange for their email address, you can encourage potential customers to come back and complete their purchases.
Retargeting ads are a highly effective way to boost your conversion rates and drive more sales for your business. By using retargeting ads based on landing pages and full websites, pairing them with traffic ads, and creating strong hooks and lead forms, you can create a powerful advertising strategy that maximizes your chances of converting visitors into customers. Contact Solis Sphere to help you take advantage of the power of retargeting ads and achieve your marketing objectives.