Let's talk about marketing strategy. You already believe in strategy. Exploring a basic example will show you how ingrained this is in all of us. If you have a product you sell in a big box store where in the store do you want it? At the front door is better than the...
The Cookie Crumbles: Google Chrome ending 3rd party cookies
Marketing Landscape The marketing landscape is constantly evolving, and we at Solis Sphere are committed to keeping you informed about the latest trends and updates that might impact your business. The Cookie Crumbles: Google Chrome ending 3rd party cookies....
The Four Ps of Marketing
Running a marketing campaign is about building cost-effective strategies for your advertising dollars. Doing that can be complicated. More and more we are seeing a need to return back to the basics. Going back to the 4Ps of marketing. 1. Product The product seems...
Marketing News – January 2024
2024 will have lots of technological changes. AI will continue to grow and proliferate, new personal security will make targeting harder, and people will rely on consistent brands with strong online presence. AI is getting out of hand. But it could be good! If you...
Marketing News – December 2023
Marketing is changing.From a survey taken of 1200+ marketers by HubSpot, nearly 80% of all marketers agree that things have changed more in the last three years than the previous five decades. This is an incredible amount of change. We want to help you stay on top of...