MC

McCaellen Coroy

 

Marketing Manager • Steinbach MB • Canada

PPC Online Sales

Lynn Liana Designs

Current Marketing Manager

  • Google Ads
  • Facebook Ads
  • Shopping feeds

PPC Lead Gen

Lynn Liana Designs

Current Marketing Manager

  • Google Ads
  • Facebook Ads
  • Shopping feeds

Print • Place • Present

Lynn Liana Designs

Current Marketing Manager

  • Google Ads
  • Facebook Ads
  • Shopping feeds

My Story

Trust me when I say ending up in marketing is an amazing path of open doors. I had my start in the construction and service industries. After a few years, I found myself helping a local website design business. That same businessman was looking for a designer and I was eager to give it a shot.

My role became a full-time designer for his vehicle decal and sign shop and part-time building out websites and email campaigns. I filled that role for 4 years before I moved design jobs to the local leaders in our area.

The quality of my design skills really got tested and refined working with a group of senior designers. While working there I bought into the website company I had worked with all this time and helped turn it into a marketing company. During this time I was also blessed to marry my beautiful bride and travel partner!

After three years of working as a designer and running my digital marketing on the side, I decided (with the encouragement of my wife) it was time to go all in on digital marketing.

I took a job with Lynn & Liana Designs as their Marketing Manager back in 2022. My love for marketing has only grown over the years. It is truly satisfying to see results from the work I do.

 

We ran a 3-fold PPC campaign for Black Friday 2022. My first step as the manager of marketing at Lynn & Liana was to create a strong baseline for how PPC operates within our audience.

My first step was a 12-step A/B test throughout Q3 to establish a strong identity and desire from our audience. Our Google ads way outperformed our Facebook PPC ads. As a result, we used Facebook in an organic nature utilizing our strong story following and engagement to push sales and drive desire.

Our Google ads were built to take advantage of the sale setting within an asset. We ran nine different sales over the course of the week leading up to Black Friday. This gave our ads the distinct advantage of new sales. This is a metric that has proven to provide exponential value for your ads.

Finally, we paired all these highly targeted and fine-tuned ads with strong, up-to-date feeds for on-platform shopping. Both Google and Facebook provide fantastic tools for creating live feeds for product sales.

The results were a PPC campaign that cost half as much as the previous year with higher profit margins than ever. 

ROAS

7.2X

CPC

$2.16

AOV

$323

Conversion Rate

6.2%

Friedensfeld Community Centre is one of my more recent clients. They are a community-run events venue. The goal of running lead generation for them was to stir up interest for a completely unbooked wedding season.

As one of my personal clients, we went over their data, target audience, and specific needs and determined that a reach-based Facebook campaign would be the best bang for the buck option. We ran four boosted posts across both Facebook and Instagram accounts. As a result of both the ads and some direct outreach, we were able to almost completely fill up the season of bookings.

The amazing part was the budget. With less than $1,000 we were able to book up the year and get started on next year’s schedule.

As this was done as outside assistance not all data will be publicly displayed here. In confidence, and within a one-on-one setting I am at liberty to disclose more details.

ROAS

19.6X

Reach

22,034

Engagement

524+

Site Visits

412+